Portfolio

MycoGear Brand Identity MycoGear Brand Identity

MycoGear is a full visual identity system for a specialist B2B mycology supply brand, featuring a monogram logo that doubles as mushroom caps, an earthy palette anchored by Forest Green and Ash Green with Sky Blue and Pumpkin accents, and a clean five-weight typeface system (Stack Sans Text) with a defined hierarchy from headline to body copy.

Branding

Beaumont Village Website Beaumont Village Website

Beaumont Village is a warm, community-driven website for a local shopping centre in Beaumont Hills, NSW. Built on WordPress/Elementor with a custom store directory, it features a categorised store finder, inviting lifestyle photography, and an earthy green-and-cream palette that gives the site a genuinely local feel.

Website Design

Wordpress

BODIE*Z Gels BODIE*Z Gels

A 5-SKU packaging system for BODIEZ, a sports nutrition brand producing energy gels for endurance athletes. The range covers five distinct functional needs across the training and performance cycle: electrolyte replenishment, antioxidant support, pre-workout activation, isotonic energy, and post-workout recovery.

Branding

Packaging Design

SmileSip Brand Identity & Website SmileSip Brand Identity & Website

Brand identity and packaging created for SmileSip. I designed the logo, colour system, flavour range, icons and the full visual style for this oral health drink mix. The work covers product packaging, digital assets and the look and feel used across their website and marketing.

Branding

Collateral

Logo Design

Packaging Design

Natalie Lowe Website Natalie Lowe Website

WordPress website and personal brand launch for Natalie Lowe, four-time Australian ballroom champion, Dancing with the Stars winner and Strictly Come Dancing professional. Built to launch her FitSteps dance fitness program in Australia.

Website Design

Wordpress

BBS Health Brand Identity BBS Health Brand Identity

Brand identity and full label design for BBS Health. I created the logo, colour system, guidelines and packaging for their four hero products. The range includes Menorelief, NRgy NAD+, Creatine Monohydrate and Total Biotic.

Logo Design

Packaging Design

Shopify

Email Marketing

BODIE*Z Packaging Design BODIE*Z Packaging Design

Packaging concepts and product design created for BODIE*Z. I worked across multiple product lines, including ready-to-drink cans, hydration powders, energy gels and protein powder formats. The work covered flavour systems, icon sets, colour structure and front-of-pack layouts.

Packaging Design

Branding

Vibra Emporium Logo Vibra Emporium Logo

The logo seamlessly blends vintage Italian deli aesthetics with a modern touch, creating a visual narrative that resonates with Vibra Emporium's artisanal ethos.

Logo Design

Branding

Marketing Consulting

Trantor Logo Trantor Logo

We designed the logo for Trantor, a brand inspired by Asimov's futuristic world. Representing an inovative consulting approach to IT.

Branding

Logo Design

Marketing Consulting

SmileSip Website SmileSip Website

Shopify website uplift and ongoing management for an Australian DTC oral health brand. From creative direction to launch and beyond

Website Design

Branding

Re-brand

Natomi Coffee Co. Website Natomi Coffee Co. Website

Shopify website built from scratch for Natomi Coffee, an Australian specialty coffee brand roasted on the NSW Central Coast, selling beans and innovative pre-filled drip filters online.

Website Design

Shopify

Beautifully Well Box Packaging Beautifully Well Box Packaging

This subscription box design summarises the brand's ethos through a blend of calming colours and refined typography.

Packaging Design

Print

Re-brand

Moody Candles Moody Candles

Label design for Moody Candles, the design harmonises fragrance and brainwave frequencies to evoke emotions like love, calm, and energy.

Label

Logo Design

Branding

Meal Plan Booklet Meal Plan Booklet

Printed meal plan booklet designed for Thinco. It supports customers using their natural weight loss supplement and gives a clear, easy guide for everyday meals.

Print

Brochure

Marketplace Website Marketplace Website

Custom Shopify website for Beautifully Well Box. The site highlights their subscription products and gives members access to special prices. Shoppers can browse items with clear filters and learn the key benefits of each product.

Shopify

Website Design

Email Marketing

Email marketing gives you one of the highest returns for your spend. You own the channel, so you’re not relying on changing algorithms or rising ad costs. You reach people who already want to hear from you, which makes every message more valuable. With the right setup, you can guide customers from first visit to repeat purchase through clear, personalised flows. It works day and night and keeps your business growing without extra effort each week.

Marketing results showing 6x increase in transaction rate after Welcome Series with Vatéa, $5,450 sales generated from email coupon code, and 50% booking rate increase from campaign with Northern Beaches Skin Cancer Clinic offering 15% off skin check.Collage showing marketing success with three campaign examples: $8,500 sales from unique coupon code with Thinco EOFY Flash Sale $35 off, 100% increase in iteration rate after Welcome Series with Brisbane Gifts email promoting a one-stop gift shop, and $2000 worth in skin treatments from Welcome Series by LUXE Skin + Body Perinth featuring a woman receiving a facial.
Luxe Skin + Body Perinth welcome email featuring a woman with eyes closed receiving a facial treatment, discounts, appointment booking options, and a skincare quote.Valentine's Day promotional email from Thinco offering 14% off storewide with free shipping and limited-time VDAY code.

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