I created the full brand identity and packaging system for BBS Health. The work covered the logo, colour palette, typography, visual style and brand guidelines. My goal was to build a clear and trustworthy wellness brand for the Australian market.
I designed labels for the complete product range. This included Menorelief, NRgy NAD+, Creatine Monohydrate and Total Biotic. Each product follows a consistent layout so customers can recognise the brand while still seeing the unique purpose of each supplement. The colours help separate the products and make it easier for shoppers to understand what they are buying.
The design keeps the information simple and clear. Key benefits are visible on the front of each pack and the typography is easy to read. We also created product imagery to support online listings and marketing content. This included clean studio photos and lifestyle shots that show the product in real use.
The result is a brand system that feels confident, modern and consistent across every product.
