I created a wide range of packaging concepts and product designs for BODIE*Z across their sports nutrition and hydration categories. The work included ready-to-drink cans, collagen lemonade, magnesium hydration powder, energy gels and protein water formats.
My focus was to build a clear visual structure that makes it easy for shoppers to identify each product, understand the benefits and recognise the brand on shelf. The designs use bold colours, strong typography and simple icons to highlight key details such as protein content, calories, electrolytes and functional benefits. Each product flavour has its own look while still sitting inside one consistent system.
I developed multiple concepts for new product lines, including Shaker’Z hydration powder, the full gel range (Electrolyte, Glutathione, Pre Workout, Isotonic and Recovery) and packaging treatments for cans and pouch formats. This involved creating layout options, colour directions, benefit callouts and visual ideas to help the team explore new directions for the brand.
The result is a collection of packaging that show the breadth of the brand and support BODIE*Z as they expand their product range.
