I created the brand identity and packaging for SmileSip, a pH-neutral oral health drink mix made to support everyday dental care. My work included the logo, colour palette, typography, flavour system, icons and the full packaging design.
My goal was to build a brand that feels fresh, credible and easy to understand. I shaped the visual direction around clarity and daily use. Each flavour has its own colour while still fitting into one unified system. The label layout keeps all key details readable so shoppers can understand the benefits at a glance.
I designed the packaging for individual pouches and the wider flavour range. The style works across print, social media, the website and retail displays. I also created supporting visuals used through their digital presence, helping the brand extend into education and daily oral care habits.
This project established the core identity that SmileSip now uses across all channels, giving the brand a strong and consistent foundation as it grows.
