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SmileSip is a fast-growing Australian oral health brand sold direct-to-consumer via Shopify.
I led the creative direction in Figma before handoff, then took ownership of the Shopify build — uplifting the initial development with custom sections, design refinements and full brand consistency across every page. Beyond the build I managed ongoing website maintenance, new product launches, subscription plugin configuration and email marketing setup.
The result is a clean, conversion-focused DTC store that looks and feels as premium as the product itself.
